Block 01Has detail page
Partner models
How partners engage
Three structured ways to work with AgencyRelay — referral, white-label delivery, and Dedicated Partner Pods for ongoing reserved capacity.
How it works · Operating model
How the engagement actually works
From the first brief to the first SOW to the first delivery cycle — the model is structured, partner-first, and contracted through Salt Technologies, Inc. Read it once and you should not need a discovery call to feel comfortable.
- MSA / NDA / SOW issued by Salt Technologies, Inc.
- White-label safe by default
- US-aligned working hours on every engagement
Engagement at a glanceFlow
From inbound brief to first delivery cycle
- 01Bring the briefInbound
- 02Mutual NDA + scopingSame week
- 03SOW from Salt TechnologiesWithin days
- 04Delivery starts under your brandOn the date in the SOW
Pre-sales cycles can finish before a SOW is needed. Active delivery moves on the date written into the SOW.
End-to-end
The engagement, from first brief to ongoing delivery
Five steps the relationship actually moves through. Most partners run through 01–04 inside the first one to two weeks; step 05 is what keeps the engagement clean and easy to flex.
- Step 0101 / 05
Bring the brief
Use Book a Partner Call for a 30-minute intro, or Send Us the Opportunity to share a brief in writing. We respond inside US business hours.
SignalInbound · 1 business day response
- Step 0202 / 05
Mutual NDA + scoping
We sign a mutual NDA before you share anything sensitive. From there, scoping is a structured conversation — what the work is, who owns the client relationship, what white-label boundaries apply, and which solution fits.
SignalMutual NDA · Founder-led scoping
- Step 0303 / 05
SOW issued by Salt Technologies, Inc.
The SOW lays out scope, billing cadence, who's on the delivery team, communication boundaries, and acceptance criteria. Issued by Salt Technologies, Inc. — the legal entity behind AgencyRelay.
SignalFixed scope · Public starting prices
- Step 0404 / 05
Delivery under your brand
A named delivery lead runs the engagement. Comms route through agreed channels with US-aligned working hours. No client-facing footprint from us by default.
SignalNamed lead · US-aligned hours
- Step 0505 / 05
Reporting, flex, and clean exits
Weekly status by default. The engagement can extend, scale, contract, or close cleanly without renegotiating the MSA. Most partner relationships start in one solution and naturally extend into another.
SignalWeekly status · Flex per SOW
What this page covers
Five things every agency owner asks before signing — answered in order.
Each block is a deep section on this page. Two of them have their own dedicated detail pages for partners that need to send the terms internally.
Block 02Has detail page
No-poach & confidentiality
Trust & boundaries
Mutual NDA, MSA, no-poach / non-solicitation language, and white-label communication boundaries written into every engagement.
Block 03On this page
Communication & reporting
How we report and stay aligned
A named delivery lead, agreed channels, weekly status by default, and approved escalation rules — never around you, never in front of your client.
Block 04On this page
US time overlap
When we are working when you are
A globally distributed delivery team that runs daily overlap with US business hours on every active engagement.
Block 05Has detail page
Pricing approach
How quotes and billing work
Public starting prices, weekly or per-engagement billing, and no long-term lock-in. The number you see in writing is the number you're billed against.
Block 01 · Partner models
Three engagement models — pick the one that matches the relationship
Most agency partners start with white-label delivery. Referral keeps it simple when you don't want to handle delivery at all. Dedicated Partner Pods are for recurring, reserved capacity once the relationship is established.
Important distinction
Read the partner models pageOverflow Pods are variable burst capacity. Dedicated Partner Pods are ongoing reserved capacity. Same delivery muscle — different commitment shape.
- Model 01Out-of-scope work · Clean attribution
Referral partner
When the work isn't yours to deliver
Pass the opportunity to AgencyRelay, take a referral fee, and stay out of delivery. We sign the client directly, with an agreed window of attribution back to you.
Best when
- The opportunity sits outside what you want to deliver
- You don't want to carry delivery risk on this account
- The client is comfortable contracting with Salt Technologies
Not forActive client relationships you want to keep ownership of.
- Model 02Under your brand · Long-arc delivery
White-label delivery partner
When the client expects delivery from you
AgencyRelay operates as the invisible delivery layer behind your agency. You own the relationship, brand, and roadmap. We execute under clear boundaries with no client-facing footprint by default.
Best when
- Active delivery work that has already been sold
- Long-arc engagements with structured comms and SOWs
- Sensitive client relationships that need clean boundaries
Not forSingle quick consults — that's usually a Proposal Rescue Desk cycle instead.
- Model 03Reserved · Monthly · Named team
Dedicated Partner Pods
Ongoing reserved capacity, billed monthly
A reserved pod of named team members, set capacity per week, monthly billing. Built for recurring delivery needs where you want a known team behind your agency every month — not a fresh scope every time.
Best when
- Recurring delivery volume across multiple clients
- An ongoing roadmap with predictable team needs
- Agencies graduating from Overflow Pods into a longer setup
Not forBurst, variable, or one-off capacity — that's Overflow Pods.
Block 02 · No-poach & confidentiality
The trust spine — what's signed, what's bounded, what's enforced
The biggest fear US agencies bring to a white-label conversation is some version of: will you go around us, talk to our client, or hire away our people. The answer is no — written, not promised.
- Instrument01 / 05
Mutual NDA
Signed before any client brief, account name, or commercial detail is shared. Mutual — protects both sides.
- Instrument02 / 05
Master Services Agreement
Issued by Salt Technologies, Inc. Covers IP ownership, confidentiality, payment terms, and termination — once, for the whole relationship.
- Instrument03 / 05
No-poach / non-solicitation
Written into every MSA. Neither side approaches the other's clients or hires the other's people during the engagement and for an agreed window after it ends.
- Instrument04 / 05
White-label communication boundaries
Defined in the SOW. Default is zero client-facing footprint from AgencyRelay. Where joint comms are agreed, the boundary is written, not improvised.
- Instrument05 / 05
Approved escalation rules
If something goes wrong, the route is agreed up-front: we surface it to you first, you decide whether and how it reaches the client.
The instruments above appear in every engagement — without exception. For the full language, line by line, read the dedicated page below.
Block 03 · Communication & reporting
Structured comms — never around you, never in front of your client
Good white-label work is mostly a communication discipline. The cadence below is the default — adjusted in the SOW for engagements that need more or less.
- DailyAsync standup
Short written update from the delivery lead in your shared channel: what shipped, what's blocked, what's next.
- WeeklyStatus note
A structured weekly status — scope progress against SOW, hours used, decisions needed, and any risks worth surfacing early.
- Bi-weeklyWorking call
30 to 45 minutes with the delivery lead and your account owner. Walk-throughs, decisions, and anything that doesn't move well in writing.
- On any escalationSurface first, then decide
Material issues come to you first — within hours, not at the next standup. You decide whether and how they reach the client.
- End of engagementClean handover
Final delivery write-up, code or asset handover against the agreed inventory, and a short retrospective so the next engagement starts faster.
Block 04 · US time overlap
When we're working when you are
AgencyRelay runs a globally distributed delivery team. Every active engagement carries a daily overlap window with US business hours so your delivery lead is reachable in real time, not on a 12-hour delay.
The exact hours are confirmed in the SOW. Engagements that need wider overlap (live launches, PTO coverage, urgent rescue work) are scoped with extended hours.
Daily overlap windowMon – Fri
- Eastern (ET)9:00 AM – 1:00 PM ET
- Central (CT)8:00 AM – 12:00 PM CT
- Mountain (MT)7:00 AM – 11:00 AM MT
- Pacific (PT)6:00 AM – 10:00 AM PT
- Real-time response
Inside the overlap window, expect a response from the delivery lead within the hour during active sprints.
- Same-day async
Outside the overlap window, written messages are picked up first thing the next overlap window — almost always same business day.
- US holidays observed
We work around the US federal holiday calendar by default for active engagements — confirmed per partner in the SOW.
- Asynchronous-first by design
We default to written comms so decisions are searchable, attributable, and don't depend on time-zone matching.
Block 05 · Pricing approach
How pricing actually works — three principles, one quote
Public starting prices, weekly or per-engagement billing, no long-term lock-in. The same rules apply whether you're booking a single proposal cycle or a multi-quarter pod.
- Principle 0101 / 03
Starting prices in the open
Every solution has a public starting price on /pricing. It's the floor for that engagement type, not a bait number — and it's what your final SOW prices against.
- Principle 0202 / 03
Weekly or per-engagement, never hourly
Pre-sales is per cycle. Active delivery and overflow are weekly. Capability expansion is monthly. No published hourly rate, no time-tracked billing surprises.
- Principle 0303 / 03
No long-term lock-in
Engagements flex up, down, or close cleanly per SOW. The MSA stays in place; each SOW carries its own commitment window. You don't have to commit to a year to start.
Commitment discount
Up to ~10%Multi-week commitment
Ongoing weekly engagements over a defined window unlock published commitment discounts on the weekly rate.
Commitment discount
Up to ~15%Multi-month / Dedicated Partner Pod
Reserved monthly capacity with a longer window unlocks the deepest published rates — closest to a true cost-plus partnership rate.
The full pricing page lists every starting price, what's included by default, and how the four solutions price differently. Same numbers you'd see in a SOW.
See full pricingKeep exploring
Where most agency owners go next
The operating model is one part of the story. These are the most common next stops once the engagement structure is clear.
Solutions
The four core solutions and which one fits which lifecycle moment.
See all four solutions
Pricing
Public starting prices for every solution. Final SOWs are scoped per engagement.
See pricing
Partner Models
Referral, white-label, and Dedicated Partner Pods explained side-by-side.
Read partner models
No-Poach & Confidentiality
Mutual NDA, MSA, no-poach clause, and the boundaries that make this safe in front of top accounts.
Read the trust terms
Powered by Salt
The 13+ year delivery company behind AgencyRelay — Salt Technologies, Inc.
See the proof
FAQ
The full list of questions agency owners ask before the first call.
Read the FAQ
How it works · FAQ
What partners actually ask before signing
Direct answers to the questions that come up between reading this page and booking the first call.
- Q.01
Will you ever go around us and talk directly to our client?
No. White-label communication boundaries are written into every SOW, and the default is zero client-facing footprint from AgencyRelay. Where joint comms are explicitly agreed (rare), the boundary is defined up-front, not improvised.
- Q.02
Who actually signs the contract — AgencyRelay or Salt?
Salt Technologies, Inc. is the legal counterparty on every MSA, NDA, SOW, and invoice. AgencyRelay is the brand the engagement runs under. Same operating team, single legal entity behind the contracts.
- Q.03
Do we have to sign a long-term commitment to start?
No. You can start with a single Proposal Rescue Desk cycle or a one-week Overflow Pod engagement. The MSA covers the relationship; each SOW carries its own scope and commitment window. Most longer arrangements grow out of a small first engagement once trust is established.
- Q.04
What time zones do you actually work in?
AgencyRelay runs a globally distributed delivery team. Every active engagement carries a daily overlap window with US business hours so your delivery lead is reachable in real time during a defined block — typically the morning Eastern / late-day for our team. Exact hours are confirmed in the SOW.
- Q.05
How is reporting structured during an engagement?
Async written standups daily, a structured status note weekly, a bi-weekly working call with the delivery lead, and same-day surfacing on anything material. Final delivery includes a clean write-up and asset handover.
- Q.06
What happens if we want to pause, scale up, or close the engagement?
All three are written into the SOW. You can flex capacity up or down per SOW window, pause and re-start without renegotiating the MSA, or close cleanly at the end of any committed window. The relationship is built to flex around your pipeline, not lock it in.
- Q.07
Are no-poach commitments mutual?
Yes. The non-solicitation language in the MSA cuts both ways for a defined window — neither side approaches the other's clients or hires the other's people during the engagement and for an agreed period after.
- Q.08
Where can I see actual prices before the call?
On /pricing. Every solution has a public starting price, billing cadence (weekly or per-engagement), and what's included. Final SOWs are scoped against your brief — using the same numbers you see on the page.
Ready when you are
Bring the brief — we'll respond with a clean read on fit, the right solution, and the cleanest next step.
The operating model is built for partners that want clarity before the first call. Send us the opportunity in writing or book a 30-minute intro — both lead to the same place.
Operating defaultsMSA / NDA / SOW issued by Salt Technologies, Inc.US-aligned working hoursNo-poach commitmentsWhite-label safe by default